Word on the Street

Debbie was a great asset for us when we were launching Square One Botanical. We were specifically targeting trade and industry media on our initial rollout and her rolodex of the trade media, spirits reviewers, bloggers, etc. is second-to-none. She is quick, responsive and easy to work with, making it seamless for us to work with Debbie as an adjunct to our own internal PR efforts.

- Allison Evanow, Founder, Square One Organic Spirits

Debbie and I have worked together for a long time now and she consistently gets things done. Her relationships with the drinks media are exceptional and wide reaching and they are strong, as everyone loves to work with her. The proof of her effectiveness in the amount and quality of press we achieve for me and my various ventures. Her professionalism in follow through and communication keeps projects moving forward and her personality continually opens new doors across all media. When I have a new idea, I know she can make it happen; and when she has a new idea, I’m all ears. She works hard and achieves results. What more could you want?

- H. Joseph Ehrmann, Bartender of the Year 2010, proprietor Elixir, San Francisco and Cocktail Ambassadors

Debbie’s tenacity and fearless approach to pitching the media for her clients results in quality and quantity of news coverage. Her ability to network and leverage the far reaching connections she’s already made in the spirits industry means that she’s not only valuable, but also nimble in her role as a PR consultant. Debbie’s experience and broad understanding of the spirits industry allows her to target programs and messages that are appropriate for the media, consumers, bartender networks, and her client’s sales team.

– Erika Schermerhorn, PR Manager, The Boston Beer Company

I have worked with Debbie on various projects over the past few years. She is closer to the bartending coalface than most other PR professionals and this relationship with top mixologists means she is better able to devise stories and events of interest to both specialist drinks, and also general lifestyle journalists and broadcasters. In the dealings I have had with Debbie I have found her to be very hard working and conscientious. She is also a skilled event organiser who can also ensure the ‘right’ people turn up. I should know she has badgered me to attend several. . .

– Simon Difford, Publisher, Diffords Guides

The creativity and innovative thought process that Debbie Rizzo brings to an account is extraordinary. As a former colleague and someone who regularly partners with Debbie on events and promotions with her clients, value her tremendous contacts in and out of the beverage industry, as well as her long-standing relationships with a myriad of consumer media. I know that when I work with Debbie on an event or promotion she will contribute all of her resources to make it a success.

– Suzanne Wenz, Director of PR, Fairmont Resorts and former manager

I have worked with Debbie for a few years. She is always seeking ways to represent her clients and will create innovative approaches to story angles to make sure they are included. She puts 100% into all of her work. She is well respected amongst peers and media alike.

- Tony Abou-Ganim, The Modern Mixologist

Debbie has been great to work with. She knows all the top bartenders in town and is constantly present at mixology events, unlike most PR representatives who send press releases from their offices but rarely set foot in a bar. Debbie is part of the mixology community in San Francisco. Additionally, she respects the individual boundaries of publications who demand exclusives, insist on photography, and make other changing requests depending on the venue. It’s clear that she goes well out of her way for her clients, and makes my job much easier.

– Camper English, cocktails and spirits writer for publications including Alcademics.com, CookingLight.com, 
  San Francisco Chronicle, Imbibe Magazine, Out Magazine, Wine & Spirits Magazine, and Stuff Magazine

Debbie Rizzo is one of the very best of the PR specialists working on the West Coast. Very few people have her knowledge of the products and of the business. And no one has better and deeper relationships with both press and trade. Furthermore, she tends to only work on quality brands with real value. When she brings something to me, I always listen.

– Jordan Mackay, Wine & Spirits Critic, (San Francisco Magazine, Chow.com, NY Times, Zester Daily)

Debbie Rizzo is one of those rare people who starts as a business acquaintance and winds up a friend. The dedication, enthusiasm and sincerity with which she approaches the promotion of her clients, and the field of Mixology in general, is both impressive and effective. As a freelance journalist and a mixologist, I appreciate that Debbie makes my job (s) easier by providing great clients, informative updates and boundless energy in every event, product launch and promotion with which she is involved.

– Natalie Bovis, Author, Columnist, Mixologist, Blogger: www.TheLiquidMuse.com

I have seen Debbie work on a few projects since I have known her and I have always found her to be great. She is adept at educating without preaching, able to be professional but still fun and is just plain comfortable to work with.

– Neyah White, West Coast Yamazaki Brand Ambassador